Real-world architecture patterns, hard-won lessons, and no-fluff insights from 13+ years building on AEM. Written for developers, architects, and digital teams who live inside AEM every day.
No marketing spin. No beginner hand-holding you already outgrew. Just the knowledge you wish someone had shared sooner.
Component design, content modeling, multi-site setups — the decisions that matter at enterprise scale.
Staying ahead of the AEM Cloud roadmap so you can advise your clients and teams with confidence.
The gotchas, the quirks, and the fixes. The stuff that isn't in the docs but costs teams weeks.
Patterns pulled from real implementations — not toy examples, but production-grade approaches.
I've been the developer teams call when AEM gets hard. When the component won't render, the replication queue is stuck, or the migration scope balloons before a Monday deadline.
AEM has almost no good public content for practitioners — the official docs get you started, and after that you're mostly on your own. AEM Insider is me changing that.
Read my story →Deep dives, quick tips, and honest takes on AEM.
The real reason AEM practitioners have nowhere to go for good content — and why I'm changing that.
Read on Substack →Not the marketing pitch. A straight answer to what AEM is, how it works, and when it makes sense.
Coming next weekThe component design decisions that seem fine early and hurt you later — and what to do instead.
Coming soonChecklists, reference guides, and curated links that make AEM work easier.
The questions to answer before a single line of code is written.
Common OSGi configs and what they actually do in plain language.
What you need to tackle before moving to AEM as a Cloud Service.
The full picture — from architecture to authoring — for every level.